Current consumer building techniques and living are outdated and damaging to the environment producing mass amounts of carbon dioxide and unsustainable materials that are threating to local wild life and the human population. With environmental movements growing each year, it is vital that we as a population understand and practice sustainable living.

Green Path is a persuasive campaign brand created to inform and promote a sense of awareness of sustainable alternatives for home building and renovation. In order to educate the general public, specifically those in the ages of 20–40 years old, a cohesive branding system that includes a logo, website, posters, and other collateral has been designed.